Landing pages are an integral part of any successful digital marketing strategy. They serve as the first point of contact between a potential customer and your brand, and it’s crucial that they make a good impression. A well-designed landing page can help you drive conversions, increase your website’s conversion rate, and boost your revenue.
As we move into 2023, it’s time to take a fresh look at your landing page designs and see what can be improved. In this blog, we’ll be showcasing 15 game-changing landing page designs that are sure to inspire you and elevate your marketing plan for the coming year.
This Netflix signup page design is one of the best illustrations of landing pages that work successfully.
You are presented with their offerings and an invitation to begin entering the page right now. As a result, decision-making becomes less difficult, encouraging swift action.
Why This Landing Page Design Works
- Headline – A benefit-driven headline grabs readers’ attention right away.
- Trust – Knowing that you can cancel at any time takes away any risk.
- Signup Form – The lead capture form simply contains 1 form field, making it simpler for users to subscribe.
- Easy access – The most important information is located at the top of the page, making it simple to find.
- Page text that is persuasive emphasizes advantages over features since it is more persuasive.
- Clarity – The FAQ section takes away barriers to registration.
- A second sign-up form with a CTA is located at the bottom of the page to prompt users to sign up.
The landing page for Lyft’s driver application is a great illustration of how a signup page design doesn’t have to be difficult. The signup form simply requires a mobile number, making it really simple for consumers to get started, and the headline is clear and direct, giving users exactly what to do.
Why This Landing Page Works
- Minimalist Design – There aren’t any extraneous distractions to draw your focus away from the page’s objective.
- One form field is all that is needed to complete the signup process, which increases the likelihood of successful registration.
- Images – A straightforward visual elicits an emotional response from people, reinforcing their motivation for doing.
- CTA – The CTA button draws attention to the action that Lyft wants you to take. Less attention is drawn to the undesirable action.
The Webflow landing page had a navigation bar, a hero section with a video background and a sign-up form, sections highlighting its key features and testimonials, logos of well-known brands, and a footer with links to social media accounts and legal information.
Why This Landing Page works
- Headline: The headline grabs the visitor’s attention and clearly communicates the main benefit of the product or service.
- A clear value proposition: This is a brief statement that explains what the product or service is, who it’s for, and why it’s better than the competition.
- Social proof: This can include customer testimonials, case studies, or other evidence that shows that the product or service has helped others.
- CTA- The CTA should be prominent and clearly communicate what the visitor needs to do to take the next step, such as “Sign up now” or “Get started today.”
Airbnb makes it simple to find accommodations and offers users a way to generate money from their homes. Their host sign-up landing page is another fantastic illustration of how to let the content of your website speak for itself without adding any extra bells and whistles. It helps visitors make decisions and is clear-cut and easy to understand.
Why This Landing Page is Successful
- Application – Only three fields—all of which are optional—are required on the signup form. This lessens the overpowering feeling while still enabling them to gather important data.
- Resources – The section on resources offers all the details users require regarding hosting with Airbnb.
- Community – Viewing how other users of the service utilize it can aid potential consumers in making a decision.
- Support – The availability of support is clearly visible, removing a barrier to joining up.
- CTA – CTA buttons are used repeatedly to encourage users to sign up.
This OptinMonster sample is great if you’re looking for a landing page design from a SaaS company. They have all the necessary components of a high-converting landing page on their sales page for agency solutions.
Their brand colors are spot-on, but they also employ a number of strategies intended to increase conversions, which we’ll go through below.
Why This Landing Page is Successful
- Page Sections – The page is divided into various sections, which makes it simpler to discover the information you’re looking for. The value statement in the header grabs visitors’ attention and directs them to the following action.
- Benefits of Features: In the features section, we emphasize the advantages of the program.
- Slider for testimonials: View reviews from actual users of the program.
- GIFs and images serve as visual examples of the software’s functionality.
- Social Proof – To demonstrate the software’s popularity, this page combines recent sales notifications with a real-time tally of the number of users it now serves.
- CTA – The page is filled with CTA buttons that provide simple ways for consumers to make purchases.
In order to bring attention to important page features, use white space throughout your design, as demonstrated by this landing page example from Codecademy. Codecademy has kept things simple with eye-catching splashes of color rather than cluttering the membership landing page with distracting images, gradients, and full-screen backgrounds.
Why This Landing Page Is Effective
- Use of Color: Using color in important page regions generates interest and guides the eye in the desired direction.
- Images – The page’s graphics features joyful, smiling professionals, which elicits a good emotional reaction from viewers.
- Testimonials – Feedback from actual consumers demonstrates their sincere experiences and the merit of the product.
- Pricing – The price comparison makes it simple to quickly identify the best package for you.
- CTA – The CTA section stands out from the rest of the page thanks to its contrasting background.
Asana offers a product management software solution and targets product managers with this landing page layout. This audience is targeted by the website, which explains why their product is the best option. Even if the page may appear quite straightforward at first sight, it is simple to understand why it functions. The separate page parts divide the material into digestible chunks, focusing your attention at each level until you reach the final CTA.
Why This Landing Page is Successful
Headings: The headlines provide a concise summary of all the advantages of Asana.
Use Cases – A variety of use cases illustrate how users can use the product for their businesses.
Video Case Study – This case study demonstrates how a well-known brand uses Asana to grow its business, which is much more beneficial than relying solely on a copy.
Free Trial: The last CTA provides a free trial, which is less intimidating than committing to an immediate purchase of the product.
Webinars are a great approach to promoting content marketing. They not only keep visitors on your website for longer, but they also make it easier to interact with potential clients. For this reason, SEMRush often offers webinars for its audience, and the way they advertise them on its registration page is excellent.
Why This Landing Page Is Effective
- The webinar landing page’s hero area describes what viewers will learn from viewing and who is hosting.
- Clear Information – The webinar specifics include further information about the hosts and the content you’ll study. This generates sufficient interest to prompt registration.
- Users simply need to fill out a modest amount of information on the registration form.
- Previous and upcoming episode listings encourage consumers to interact with their material more.
Customers from a variety of industries use the well-known video conferencing program Zoom. Therefore, it makes sense that they would want to present themselves to potential consumers as a leader in their area of expertise. They’ve tried this by providing a complimentary report that highlights the business as a pioneer in meeting solutions. Users can register to download and read the report for free.
Why This Landing Page Works
- Free Download – Making the report available for free makes the data more approachable.
- Simple Form Fields – The signup form simply contains the data that the business requires, which can lower form abandonment.
- Persuasive Copy – The copy sells this report as a must-read by offering to outline Zoom’s leadership qualities. Users are intrigued, which motivates them to register and download the material.
- CTA Button: The CTA button’s color contrast makes it stand out from the rest of the page and increases its clickability.
Similar to Zoom, Constant Contact offers a wide range of sectors with its email marketing platform. However, they are primarily aiming at real estate companies in this landing page example. The layout of the landing page is simple, straightforward, and clean. It offers a free download of valuable advice and real estate marketing success stories. Additionally, a CTA urging viewers to use Constant Contact for free is included.
Why This Landing Page Is Effective
- Strong Headline: Both the headline and the description make it obvious what users will learn from the download.
- Copywriting: The copywriting is direct and highlights the advantages of reading the guide.
- Images: Users can view a high-quality PDF preview to see what is contained therein.
- Proof – Provides a client testimonial demonstrating the effectiveness of email marketing for other clients.
- CTA – The free trial sign-up invitation is made via the CTA button. Because there is no cost associated with a trial, users are more likely to choose it.
Making it as simple as possible to obtain your product is the ideal strategy if you want people to use it. That’s what Dropbox did with the landing page for their Dropbox Android app. The page, which is designed for Android users, is simple to use and direct. This generates highly targeted leads because there is little doubt as to what it is for.
Why This Landing Page is Successful
- Description – The headline and description contain only the information users need to get started.
- Image – A preview of the app is displayed to give consumers a sense of how it will appear on their device.
- Form – Obtaining the app is quite simple. You only need to enter your phone number to receive the link by SMS. There is nothing else to do.
As was already noted, using movies on landing pages is a great method to simplify complex content. This tactic is used by Digital Marketer on the landing page for its Elite Growth Accelerator program. The founder and CEO of the company introduce themselves in a video before walking you through the process. Holding your hand through the decision-making process with each page part till you choose to sign up.
Why This Landing Page Works
- The process of coaching is explained step-by-step in the guidelines.
- Ingenious Copy – The copy emphasizes benefits rather than describing features. In order to allay any anxieties that could have kept you from enrolling, it clearly outlines what the course is not.
- Bonuses — In addition to training, you’ll also receive a number of benefits, making the experience more valuable.
- Social proof: By adding screenshots of other users’ reviews, the page gains credibility and increases the likelihood that you’ll join in.
- Discount: The reduced cost confirms that this is a great deal that saves money.
Since Black Friday is a major event for all businesses, creating a landing page for it is a terrific method to gather focused traffic in one spot. For its Black Friday campaign, Smash Balloon did this. The page is appealing and provides numerous opportunities for brand interaction during the sale period, highlighting product discounts.
Why This Landing Page Works
- Branding: The landing page’s design includes a logo to reassure visitors that the company is a real one.
- Timer with a countdown – Using a timer with a countdown instills a sense of urgency in users, encouraging them to take action before the timer expires.
- Eye-catching visuals- The landing page uses high-quality visuals that showcase the product in action. The use of screenshots and images of social media feeds on websites helps visitors visualize how the product works and how it can benefit their business.
Providing a free ebook in exchange for contact information is a well-liked strategy for generating leads. This strategy is employed by Taboola for its case study ebook that is geared toward advertising. It’s a simple landing page illustration that amply illustrates the advantages of reading the book. Additionally, consumers are more inclined to check out the companies and expand their email list because the book’s subject matter is related to their sector.
Why This Landing Page Is Effective
- Numbers – Including numbers in your headlines increase the persuasiveness and credibility of your material.
- List of bullet points – Lists of bullet points make the text easier to scan and read rapidly.
- Proof: Including testimonials or reviews from other readers who have found the ebook helpful can help build trust with the user and encourage them to download the ebook.
- CTA – CTA buttons are used to prompt users to click at the top, middle, and bottom of the page.
Any business that relies on in-person events must take action to migrate the experience online because so many live events are being postponed or canceled. They risk missing out on crucial opportunities if they don’t.
A great illustration is Dreamforce. They are conducting the annual four-day event online so that anyone may join from anywhere in the world instead of the traditional format. The landing page for the event registration page is a beautiful illustration of how to properly market an event.
Why This Landing Page Works
- Motivating Visuals – The photos on the landing page shows how an online event can be just as entertaining and educational as an in-person one. The page is made more enjoyable and lighthearted by including a full-width, colorful gif at the bottom.
- In order to assist you to make an informed choice, we’ve broken down the key information into four separate page blocks that describe the benefits of attending the event.
- Multiple CTA buttons with various colors direct you to the sign-up page.