Landing pages are an integral part of any successful digital marketing strategy. They serve as the first point of contact between a potential customer and your brand, and it’s crucial that they make a good impression. A well-designed landing page can help you drive conversions, increase your website’s conversion rate, and boost your revenue.
This Netflix signup page design is one of the best illustrations of landing pages that work successfully. You are presented with their offerings and an invitation to begin entering the page right now. As a result, decision-making becomes less difficult, encouraging swift action.
The landing page for Lyft’s driver application is a great illustration of how a signup page design doesn’t have to be difficult. The signup form simply requires a mobile number, making it really simple for consumers to get started, and the headline is clear and direct, giving users exactly what to do.
The Webflow landing page had a navigation bar, a hero section with a video background and a sign-up form, sections highlighting its key features and testimonials, logos of well-known brands, and a footer with links to social media accounts and legal information.
Airbnb makes it simple to find accommodations and offers users a way to generate money from their homes. Their host sign-up landing page is another fantastic illustration of how to let the content of your website speak for itself without adding any extra bells and whistles. It helps visitors make decisions and is clear-cut and easy to understand.
This OptinMonster sample is great if you’re looking for a landing page design from a SaaS company. They have all the necessary components of a high-converting landing page on their sales page for agency solutions.
Their brand colors are spot-on, but they also employ a number of strategies intended to increase conversions, which we’ll go through below
In order to bring attention to important page features, use white space throughout your design, as demonstrated by this landing page example from Codecademy. Codecademy has kept things simple with eye-catching splashes of color rather than cluttering the membership landing page with distracting images, gradients, and full-screen backgrounds.
Asana offers a product management software solution and targets product managers with this landing page layout. This audience is targeted by the website, which explains why their product is the best option. Even if the page may appear quite straightforward at first sight, it is simple to understand why it functions. The separate page parts divide the material into digestible chunks, focusing your attention at each level until you reach the final CTA.
Webinars are a great approach to promoting content marketing. They not only keep visitors on your website for longer, but they also make it easier to interact with potential clients. For this reason, SEMRush often offers webinars for its audience, and the way they advertise them on its registration page is excellent.
Customers from a variety of industries use the well-known video conferencing program Zoom. Therefore, it makes sense that they would want to present themselves to potential consumers as a leader in their area of expertise. They’ve tried this by providing a complimentary report that highlights the business as a pioneer in meeting solutions. Users can register to download and read the report for free.
Similar to Zoom, Constant Contact offers a wide range of sectors with its email marketing platform. However, they are primarily aiming at real estate companies in this landing page example. The layout of the landing page is simple, straightforward, and clean. It offers a free download of valuable advice and real estate marketing success stories. Additionally, a CTA urging viewers to use Constant Contact for free is included.
Making it as simple as possible to obtain your product is the ideal strategy if you want people to use it. That’s what Dropbox did with the landing page for their Dropbox Android app. The page, which is designed for Android users, is simple to use and direct. This generates highly targeted leads because there is little doubt as to what it is for.
As was already noted, using movies on landing pages is a great method to simplify complex content. This tactic is used by Digital Marketer on the landing page for its Elite Growth Accelerator program. The founder and CEO of the company introduce themselves in a video before walking you through the process. Holding your hand through the decision-making process with each page part till you choose to sign up.
Since Black Friday is a major event for all businesses, creating a landing page for it is a terrific method to gather focused traffic in one spot. For its Black Friday campaign, Smash Balloon did this. The page is appealing and provides numerous opportunities for brand interaction during the sale period, highlighting product discounts.
Providing a free ebook in exchange for contact information is a well-liked strategy for generating leads. This strategy is employed by Taboola for its case study ebook that is geared toward advertising. It’s a simple landing page illustration that amply illustrates the advantages of reading the book. Additionally, consumers are more inclined to check out the companies and expand their email list because the book’s subject matter is related to their sector.
Any business that relies on in-person events must take action to migrate the experience online because so many live events are being postponed or canceled. They risk missing out on crucial opportunities if they don’t.
A great illustration is Dreamforce. They are conducting the annual four-day event online so that anyone may join from anywhere in the world instead of the traditional format. The landing page for the event registration page is a beautiful illustration of how to properly market an event.